1. Statement from Chairman
2. Our story
3. From farm to bouquet
4. Our Sustainability Strategy
5. The future
6. Contact Us
A worldwide community of florists
From flowers arriving by horse and carriage to today’s smartphone app, our journey has been a long and innovative one that began over a hundred years ago.
Long before e-commerce and algorithms existed, we were developing systems and codes to connect florists and deliver flowers on different sides of the world. Our business has developed against a backdrop that encompasses some of human history’s most significant technological advances. Yet, at its core, the simple act of gifting flowers is timeless.
Today Fleurop/Interflora/FTD operates in over 140 countries, uniting and supporting a global network of independent florists comprising more than 30,000 flower shops. No production lines. No factories. Technology has advanced how we interact and our outreach but all of our flowers are still hand-crafted by local florists on high streets serving their local communities. A worldwide family of small business owners and gifted artisans that are at the heart of everything we do.
Every bouquet of fresh flowers is
a work of art, created by hand.
Silver Certified Florist, owner with her sister Rosanne of Flora Queen, Goor, Overijssel, Netherlands.
“Our business operations are environmentally friendly and most of the flowers we sell have been grown in a sustainable way. We separate waste and we use gift packaging made from recycled plastic. We already had LED lighting and want to make the building more sustainable in the future.”
Owner Victoria Gault Fowers , Belfast, UK Flora Queen, Goor, Overijssel, Netherlands.
“I really can’t think of a single thing that Interflora could have done to help us more. I am so very grateful for all the help and support we have been given this year. Interflora membership has been instrumental in keeping our business going while the store has been closed to the public.”
GÄRTNEREI WALKER TEAM
Florist shop in Altusried, and Nurseryin Kimratshofen, Germany.
“We have been a Fleurop partner since 1958! We are a family business, now in the 3rd generation bringing our customers closer to our love of nature with floristic, handcrafted specialties that put a smile on your face. Giving joy is our passion!”
Over 100 years of history
THE EARLY YEARS
Our story begins in Europe in 1908 when visionary florist Max Hübner founded (Deutsche Blumenspenden-Vermittlung) The German Flower Gifting Service in Berlin. His brilliant idea was that the orders should travel, not the flowers! Within a year, 98 florists had signed up. Today you would think of it as e-commerce; back then, it was a groundbreaking idea that planted the roots for everything we still do today. By 1913 that had grown to 350 members, and after he moved to Zurich to join his new wife in her Flower shop ( still in business today!), he developed a network of many more. By 1927 he had secured the collaboration of 3,064 florists in Germany, Austria, Switzerland, Holland, and Belgium. In the same year, Fleurop (the name derived from «Flores Europae,» meaning the flowers of Europe) was founded as an international florist organization at a gathering in Zurich’s Kursaal. Max Hübner was unanimously elected as the first president of the European Fleurop organization, and Zurich was chosen as the location of its first head office.
Meanwhile, over in the US, The Florists’ Telegraph Delivery (FTD) was formed in 1910 by another visionary florist, the romantically named John Valentine, who organized a small group of florists to exchange orders by telegraph. Flowers on both sides of the world were being delivered thanks to the technology of the time. Those early years also saw the first use of the Mercury Man logo and slogan ́Say it with flowers’ – amazing to think 100 years later, they would both become an iconic part of the brand.
THE EARLY YEARS
As an international group composed of Fleurop/ Interflora / FTD, it’s fitting that our European roots are intertwined with the US and the UK, from a shared vision developed separately yet growing simultaneously, and eventually uniting people around the world through a shared love of flowers.
Our Think Global Act Local strategy may seem modern, but it is embedded in our roots. Fleurop introduced the Fleurin based on the Swiss franc that allowed florists to see how much an order was worth in guilders or francs back in 1935 – a form of common currency long before the Euro existed! International collaboration had long been part of the group’s identity, and finally, in 1946, all the different strands of our group came together. The International group was formed in Copenhagen between Fleurop (for continental Europe), the Interflora British Group (for Great Britain, Australia, New Zealand, and South Africa), and the FTD (for North and South America and Japan)– a genuinely global flower network was born!
In 1953 The FTD British unit became known as Interflora UK.
THE DIGITAL ERA BEGINS
STAYING AHEAD OF THE TIMES
AND LOOKING TO THE FUTURE
The group today
Present in over 140 countries worldwide
Fleurop/Interflora/FTD is the world’s largest international flower delivery network. A globally recognized brand synonymous with quality, trust, and expertise. Our core mission remains the same as when we started. As we have done since the beginning, we continue to adapt and innovate to ensure the success of our member florists and support the growth of a sustainable floral industry.